(Indeed, watching more than 1,000 episodes in a 90-day span would be virtually impossible.) According to the streamer, customers on average watch six different genres every month, ranging from drama to horror and from comedy to kids. Netflix has taken a “something for everyone” strategy, as Netflix co-CEO and chief content officer Ted Sarandos has said - although that doesn’t mean everyone will be a fan of everything on the service. “Streaming services are no longer vying to add customers new to streaming, but rather to add (and keep) customers already within the streaming ecosystem.” “Streaming’s penetration of American households has hit maturity, as has nearly every individual serviceĮxcept for the newest entrants of Peacock and Paramount+,” the firm wrote in its Q3 SVOD Tracker report. households, according to survey data from HarrisX commissioned by MoffettNathanson. streaming market has plateaued at 81% of U.S. Netflix’s big surge in Q3 came after a slowdown in output related to production delays caused by the COVID-19 pandemic. Other buzzy releases were Neil Gaiman’s “The Sandman,” “Cobra Kai” Season 5, “Locke & Key” Season 3 and docu-series “How to Build a Sex Room.” In addition, Netflix dropped the final two episodes of “Stranger Things 4” on July 1 - a bid to pull fans of the show into its Q3 subscriber numbers. Top TV titles Netflix premiered in the most recent quarter include Ryan Murphy’s “Dahmer - Monster: The Jeffrey Dahmer Story,” starring Evan Peters, which in its first three weeks has become the second most viewed English TV show on Netflix (after “Stranger Things 4”). All told, Netflix premiered 159 original and exclusive shows in Q3, topping its previous high-water mark of 143 in Q4 2021 (which totaled nearly 900 episodes).
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